Project Name

OpenLM

Roles

Web Design

Date

01-2022

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OpenLM now offers cloud licensing monitoring, providing the same powerful usage tracking and cost optimization with less maintenance and easier management. This cloud-based solution eliminates the need for complex on-premise setups, ensuring a hassle-free, scalable, and efficient way to monitor software licenses.

The Objective

I was tasked with promoting the benefits of a cloud solution over an on-premise one to existing customers. The challenge was to communicate these advantages in a clear, concise, and visually engaging way, ensuring the message was easy to understand. I developed straightforward comparisons, simplified key points, and used clean, intuitive design to highlight the scalability, cost-efficiency, and flexibility of the cloud, making the transition compelling and accessible for all users.

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Mobile ready? Mobile First!

For this project, I prioritized responsive design from the start, ensuring a seamless experience across all screen sizes. Instead of just rearranging elements, I fine-tuned details for each viewport, adjusting spacing, typography, and interactions to maintain usability and aesthetics. I also designed custom assets specifically for mobile, optimizing visuals and layouts to enhance clarity and engagement on smaller screens. This meticulous approach ensured a polished, high-performing experience on both desktop and mobile.

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First things first

Wireframes lay the groundwork for a smooth and intuitive user experience. They help plan structure, navigation, and functionality before diving into visuals, making sure everything flows logically. By focusing on layout first, wireframes save time, prevent design mistakes, and keep the team aligned—leading to a better final product.

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First things first

  • 1. Custom illustrations to enhance brand recognition utilizing matching color scheme and familiar imagery.

  • 2. A video element was replaced by before/after slider. This provides a simple, hands-on explanation on what is the difference.(works good on mobile too)

A simple and fasr Before/After slider to showcase the simplicity of the Cloud implementation

For the Hero image, I modeled a simple rocket and a stylized smoke trail that I can tweak and change based on feedback and how it looks on the actual web page. Having such a flexible approach allowed me to iterate quickly and have new versions of the image almost instantaneously.

Conclusion

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