Semrus is a leading provider of SEO and digital marketing tools, offering an advanced suite backed by an extensive index of keywords, backlinks, and advertising data. With industry-leading features, Semrus helps businesses optimize their search performance, track competitors, and refine marketing strategies with precision. Hired to contribute to their Enterprise Competitive Intelligence product, I focus on crafting solutions that empower enterprises with deep market insights, competitive analysis, and data-driven decision-making to stay ahead in the digital landscape.